Nokia City Lens – Point, Discover, Do (PDD) Campaign Kickstarts Today!

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The Nokia City Lens Point. Discover. Do (PDD) campaign was launched today in New Delhi in the presence of Bollywood actor Esha Gupta and Mr. V Ramnath, Director Sales, Nokia India. The campaign kicks off online today and will culminate with the City Lens Night Offs in 3 cities across the country in early November, 2012.

Exclusive to Nokia Lumia and Nokia smart devices, Nokia City Lens is a fun and easy way to discover the city around you and what it has to offer. You have to launch the app and hold your device up and rotate and it shows icons about restaurants, shops, hotels and more on the surfaces of buildings, for the most intuitive way to explore your surroundings. You can also search for places according to genres and activities that interest you. Go a step further and get details, read reviews of restaurants and hotels. With one tap you can make a reservation, or navigate to the location via turn by turn walking map. All you need to do is Point. Discover and Do.

Nokia City Lens PDD invites young people between 21 and 35 years of age to join the campaign by answering multiple-choice, situational questions over ten days. The contest will be judged by a jury comprising Esha Gupta and Nokia representatives. Three winners, chosen on the basis of their spontaneity, will win the opportunity to party all night, for three nights across three different metros – all expenses paid. To keep the suspense and create excitement, the names of three metros will be announced at the time of declaration of winners.

During this phase, titled the City Lens Night Offs, the three winners will each be armed with only the latest Nokia Lumia 900 and the unique Nokia City Lens app. No plans, no agenda, all they will have to do is go with the flow, pick and Point their Lumia 900 devices, Discover exciting new places with Nokia City Lens and Do their thing. To add to the excitement, they will be joined by Esha Gupta in one Night Off. Additionally audiences will be prompted to follow their favorite contestants online and vote for them and the most voted for contestant will take home the grand prize of Nokia Lumia 900 and other exciting Nokia goodies.

The Nokia Lumia 900 features a 4.3″ inch ClearBlack AMOLED display for a superior touch and viewing experience. Nokia Lumia 900 has exclusive Carl Zeiss optics and is the first Lumia phone to feature a front-facing camera. The Nokia Lumia 900 is available in white, cyan, fuchsia and black, at a best buy price of Rs. 32999/-.

Launching the campaign, Mr. V Ramnath, Director Sales, Nokia India said, “Nokia City Lens is a unique, one-of-its kind augmented reality application from Nokia’s Location Service bouquet – it allows you to sense the world around you and discover places by simply holding up your smartphone instead of having to perform web searches. It’s simple, it’s spontaneous. With Nokia City Lens PDD, we are invoking the spontaneity that lies within each one of us, inviting consumers to compete in having the most fun. The best of adventures are the unplanned ones and in PDD, there will be only one rule: no planning.”

How to participate in PDD campaign:

  • Entries open: Sep 25 – close on October 02, 2012
  • Eligibility: 21 years to 35 years
  • Two simple steps
  • Win a chance to go on 3 Night offs and party with Nokia paying the bill!

Esha Gupta joins winners on one of the Night Offs 3 lucky winners will be announced early October 2012. If you are Nokia fans then what your are waiting for! Start answering questions right away and win date with the glamorous and sexy Esha Gupta!

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