Nokia’s DVLUP rewards program for Windows Phone developers, is now available in more than 20 countries globally. This program empowers developers to increase the visibility and success of their applications.
DVLUP, which was started as a pilot program in the United States and Canada in November 2012, now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.
Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP. This represents an industry first, as most application stores leverage algorithms to control promotional efforts.
DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.
Starting today, DVLUP is available in more than 20 countries including: Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam. DVLUP is free to join.