Nokia was once undisputed leader in low-end cellphones in almost all the markets, but gradually their number one position was lost to cheap handsets of China. In order to regain its footing in emerging markets, Nokia has probably woken from its slumber and has launched economical handsets – 110 & 112 at a price of Euro 35 & 38 respectively for Europe. These handsets will be shipped in the second and third quarter, respectively.
Both devices come with Nokia Browser, which Nokia claims reduces data consumption up to 90 %, thereby saving time and data costs. The phones also come with a bundle of 40 games from EA. The EA games will be downloadable from Nokia Store through an icon pre-loaded on the phones. The phones offer direct access to Twitter, Facebook and other social networks from the home page and also support email and instant messaging. Both phones also come with dual SIM capability and Easy Swap to allow fast switch without opening up the phone.
There is only subtle differences between the two phones in design and specifications. The Nokia 110 offers 10.5 hours talktime while the Nokia 112 offers 14 hours and 26.5 days of standby for the Nokia 110 and 35 days for the Nokia 112.
- Screen – 1.8″ inch TFT LCD (128 x 160px)
- Dual SIM capability
- FM Radio & Media player
- VGA digital camera
- Series 40 OS
This is the smart move though belated to take on low-cost Chinese handsets, which are not dependable, for emerging markets. Nokia has been loosing market share not only of smartphones but also of its low-cost devices and this move will give ample opportunity to Nokia to regain partly its lost ground. Nokia will always be better bet compared to cheap Chinese cellphones, which are not trustworthy devices.