OnePlus Expands Retail Footprint and Partners with Redington To Sell its Smartphones

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To expand retail footprint across cities in the North and Northeast regions, OnePlus has partnered with Redington (India) Limited, renowned Global IT & Mobility distributor. This partnership with Redington will boost OnePlus’s offline presence across Northern and Northeast regions in particular, starting with towns in the Northern region like Chandigarh, Agra, Lucknow, Patna and Ludhiana, to Eastern cities such as Guwahati, Bhubaneshwar, and Kolkata, as well as cities in the Northwest region such as Jaipur, Indore, Raipur and Bhopal among others.

Redington already serves as a key distribution partner to other premium tech brands such as Apple and Google for India market.

Marking the announcement, Vikas Agarwal, General Manager, OnePlus India shared, “As India continues to be a significant market for us, we look to partner with the best of market players who share a similar global vision like us to bring top-notch international quality of service to our customers across the nation. Therefore, we are excited to partner with Redington (India) Limited in an effort to bring the best of our premium product experience to our offline based customers throughout India.”

According to OnePlus, the new partnership plan with Redington (India) Limited is in line with the company’s increased focus on expanding its offline footprint across India. OnePlus is leading the premium Indian smartphone market and is now looking forward to operating 100 new OnePlus Experience Stores across top 50 cities by the year 2020, with special focus on tier 2 cities as well. OnePlus is already present in over 2000 offline retail stores, including partner stores as well, across several regions in India.

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