OPPO has extended its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa and both Men’s and Women’s T20 World Cups in Australia next year.
According to Oppo, their association with ICC has helped establish a remarkable brand recall amongst consumers in India as well as on a global stage. Now, with the extension of this partnership, OPPO aims to further leverage this international platform to engage with over a billion strong cricket-loving audience and strengthen the brand’s global expansion plans.
Speaking on the announcement, Mr. Sumit Walia, VP, Product and Marketing, OPPO India said, “At OPPO, we constantly strive to associate with platforms that help us connect and engage with consumers. As a consumer-focused brand, OPPO’s youthful ethos and obsession with quality fall in perfect confluence with the game of cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe. Our association with ICC as the global partner provides us with the opportunity to uplift the spirit of cricket on an international stage. As OPPO expands its global footprint, India continues to be a key strategic growth market for OPPO. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India.”