South Korean giant Samsung has been facing heat of late in India from domestic suppliers like Micromax, Karbonn and Lava, who are aggressively promoting their smartphone devices especially in mid-level segment, and in high-end segment, smartphones suppliers like Sony and LG are also spending a lot on marketing. To give ease of payment options to its customers, Samsung was earlier offering interest free EMI for its Galaxy devices and now to give advantage in pricing, the company has now announced a cashback offer on its five major flagship devices – Galaxy Note 800, Galaxy S III, Galaxy Note II, Galaxy Grand and Galaxy Camera. Customers can get cashback up to Rs 5,668 if they buy any of these devices using an ICICI or Standard Chartered credit card.
Samsung has been quite successful in promoting its Galaxy smartphone models through finance offers since the beginning of the year, following a similar move by iPhone maker Apple. Apple also saw a strong uptake in the Indian market, following the introduction of EMI scheme. For Samsung, EMI offer helped it more than double its finance-linked sales in January-March period. Samsung, which has over 43 per cent share of the Indian smartphone category, has sold more than one crore Galaxy devices in the country in 2012.
As per the newly launched offer, buyers can get Rs 5,324 cash back on the Galaxy Note 800 on the offer price of Rs 35,490, Rs 4,799 on the Galaxy S III on the offered price of Rs 31,990, Rs 3,223 on the Galaxy Grand on the offer price of Rs 21,490, Rs 5,668 on the Galaxy Note II on the offered price of Rs 37,790 and Rs 3,999 on the Galaxy Camera offered price of Rs 26,590.
The cash back offer is valid only if the Galaxy devices are bought on 12 months EMI basis. The offer is valid till April 30 and cash back will be credited into the customers’ Credit Card account on or before 15th June 2013. Only one product can be purchased on cash back through a credit card during the cash back period.
Those customers who are having credit cards of Standard Chartered or ICICI bank, have golden opportunity to own a Galaxy smartphone or camera at very attractive prices. The respective banks will also gain as their credit cards get promoted and they are associated with a smart company like Samsung.