After a successful first LeEco Day in February 2016, the second LeEco Day carnival will be held on April 7th and 8th 2016 with flipkart. This time, the LeEco Day carnival gets grander with more exciting benefits and offers up for grabs for consumers – making it the biggest ever smartphone shopping bonanza on Flipkart, as stated by LeEco in its press statement.
According to the company, LeEco Day has endeared itself to consumers having received overwhelming response, irrefutable proof of the growing popularity of the company’s ecosystem-based superphones and signaling the significant impact on Indian consumers as it continues to consolidate its presence. This offers carnival replicates the hugely popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, the second LeEco Day too is expected to garner enormous response from consumers similar to the first LeEco Day. For the upcoming LeEco Day, Le1s and the big & bold Le Max will be available on Flipkart with exciting gifts and exchange offers,
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.
Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le 1s’ numbers are proof of LeEco’s unparalleled growth and momentum within a short period of launch and often referred to as the LeEco Phenomenon, as claimed by the company.