India’s online marketplace Snapdeal.com has launched two consumer-centric products which were created as part of Snapdeal’s Launchpad Program. Launchpad is a programme for innovators and inventors across the country which was launched by Snapdeal in April earlier this year.
“Innovation and technology is the DNA of Snapdeal.com. The other existing sellers on the website are selling existing brands. We launched this platform to support creativity and innovation amongst new age entrepreneurs”, said Tony Navin, Sr. Vice President – Electronics & Home of Snapdeal, in its press statement. He further adds that Click Pro and Alpha Feather are two products which are being introduced with this edition of Launchpad as Snapdeal believe that they address unanswered consumer needs.
The Alpha Feather smartphone, which is claimed to be the lightest device weighs only 125 grams and run on the latest Android KitKat OS. This phone supports Dual-SIM and is priced at Rs. 12,999. It sports a 5 Inch Full HD Display(1920×1080 pixels resolution), and is powered by a 1.3 GHz Quad Core processor, paired with 2GB RAM and 4GB of internal storage with expansion provision upto 32GB via microSD card. The Alpha Feather also comes with 13MP rear camera and 8MP front shooter. It is fuelled by a 2500mAh battery, which is claimed to provide 4 hours of talk-time and 136 hours of standby time. This smartphone has connectivity options of GPRS, EDGE, 3G, Wifi, WAP, USB and Bluetooth.
Speaking about the partnership, Kunjan Chauhan, co-founder of Alpha Tech said, “The team at Snapdeal has supported us seamlessly, they have helped us from the initial stages, reaching out to the consumers, marketing our product and distribution and logistics services. Also the partnership makes it easy for us to solely focus on innovation.”
On the other hand, Click Pro Oculus Wifi Sports Cam helps one capture high action videos and pictures seamlessly for activities like snowboarding, sky diving, para-gliding, bungee jumping, river rafting and many more. This camera has a 1.5-inch LCD screen, and is equipped with a 12-megapixel CMOS Sensor. It offers an image resolution of 12-megapixel, 10-megapixel, 8-megapixel, 5-megapixel and 3-megapixel. It has a battery life of 70 minutes and weighs 58 grams. This camera is priced at Rs. 10,999.
“Snapdeal has the largest user-base among all e-commerce companies in India, which will give us pan-India coverage. It gives us tremendous visibility at a minimal cost” said Sumit Kumar, designer of Click Pro.