Sony A7 & A7R 35MM Full-Frame Interchangable Lens Cameras Launched

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Sony has launched today two new camrea in Alpha series – A 7 (24.3 effective megapixels) and A 7R (36.4 effective megapixels), which are 35mm full-frame interchangeable lens cameras. The A7 camera comes in rigid metal frame, which  is complemented by an external top cover in magnesium alloy. Its weight is  just 416g (body only). The A7R comes in a tough magnesium alloy body that is dust- and moisture-resistant, and it weighs just 407g (body only).

Sony Alpha 7

The 35mm full-frame Exmor CMOS sensor in both cameras incorporates light concentration and photo diode expansion technologies, while the 7R also features a new ‘gapless’ on-chip lens design that eliminates gaps between adjacent pixels. Together with the powerful new BIONZ X processor, the full-frame sensor also allows both cameras to shoot pro-quality Full HD video. Pro-style movie features include an audio recording level control and display, plus a ‘clean’ HDMI output that allows video to be viewed on an external monitor or recorded on another device.

Sony Alpha 7 R

Both cameras showcase new Fast Intelligent Auto-Focus that ensures speedy, accurate autofocus.  With both Wi-Fi and NFC, both the cameras allow effortless one-touch wireless connections with your Xperia or NFC-compatible Android smartphone or tablet. These cameras connect to your iOS devices via Wi-Fi. PlayMemories Camera Apps further enhance your photo experience with a growing range of free and paid apps, spanning exciting new creative effects and filters, utilities and more.

New ‘Multiple Exposure’ automatically composites sequential exposures, making it easy to create beautiful and dramatic effects with a choice of pre-set artistic themes as well as manual blending modes.

There is a choice of five new full-frame E-mount lenses to realise the sheer imaging power of the A 7 and A 7R. The E-mount full-frame family includes two mid-range zooms by Sony and Carl Zeiss, two bright Sonnar T primes and a premium-quality G lens telephoto zoom. There is also a new-generation mount adaptor that gives photographers extra freedom to re-use their precious collection of full-frame A-mount optics with both cameras, including the newly-announced SAL70200G2 70-200mm F2.8 G SSM II telephoto zoom.

Sony has also introduced following new accessories for the above two cameras:

  • The LA-EA4 and LA-E3 mount adaptors for E-mount cameras are compatible with virtually every A-mount lens.
  • The BC-TRW Battery Charger gives visual LED confirmation of recharging status and the FA-CS1M off-camera shoe can be used as an off-camera cable by connecting with a Multi Flash Cable.
  • The PCK-LM16 Screen Protector Semi Hard Sheet protects the LCD screen from scratches and dust while allowing clear view even under bright sunshine.

Both the cameras will be available across all Sony Center and major electronic stores across India, by the end of December, 2013 at following MRP:

Alpha 7(A7) for Rs. 94,990, and Alpha 7R(A7R) for Rs. 1,24,990

Sony has also launched six new lenses priced between Rs 24,490 and Rs 199,990.

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