Sony RX10 III With 25x Super-Telephoto Zoom Lens Launched At Rs.114,990

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For demanding photpgraphers, Sony India has launched today RX10 III (DSC-RX10M3) camera. It features a newly-developed extended 25x super-telephoto zoom lens with an incredible focal range of 24-600mm and silent shutter capability. This camera is priced Rs. 114,990 and will be available from 29th April.

RX 10III_3The RX10 III comes with the newly developed ZEISSVario-Sonnar T lens which has a huge 24-600mm (25x Optical magnification) focal range. Its large-aperture lens (F2.4-4.0) maximises the ability of the 1.0-type large sensor to achieve high image quality and beautiful bokeh, even in the ultra-telephoto region.

The RX10 III features a 1.0-type stacked CMOS sensor with DRAM chip which is back-illuminated to allow it to collect light more efficiently. Combined with the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity range of ISO 64 – ISO 12800, with low noise, even at high sensitivity settings. The DRAM chip at the rear of the sensor temporarily stores and allows readout of large volumes of signal data which can be processed without delay, enabling super slow motion recording at up to 1000fps.3 This is especially beneficial when capturing dynamic footage from a long distance, such as stadium based sports events where close access to the subjects is impossible but impactful, high quality footage is required.

The RX10 III records video in 4K quality at a high bit rate in the highly efficient XAVC S format with full pixel readout and no pixel binning. The newly developed lens enable the camera to shoot high-quality 4K movies between 24-600mm.

To enable compatibility with a professional video workflow, the RX10 III supports a variety of movie functions that are typically found on professional video cameras. The functions include Picture Profile, S-Gamut/S-Log2, Gamma Display Assist, enhanced Zebra function, clean HDMI output, TC/UB, REC Control, Dual REC, and Marker function.

The RX10 III features the Fast Intelligent AF system with the spatial object detection algorithm fully optimised for the RX10 III. This allows the camera to predict the point of focus by detecting the subject even before the shutter button is pressed halfway.

The RX10 III also features a number of other upgrades which include triple lens rings for focus, zoom and aperture, each operable on the side of the lens for smooth operation. The handgrip shape has been optimised for the new high-magnification large-aperture lens, particularly to enhance grip security when holding the camera at eye level. A new Focus Hold button on the lens barrel allows the focus distance to be locked when it pressed and can also be assigned as a custom function button. A new soft carrying case, LCJ-RXJ, will also be available for the new camera.

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