Sony Xperia E1 & Xperia E1 Dual Launched Starting At Rs. 9,490

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Sony has announced today the launch of its two budget Android version 4.3 smartphones for Indian market – Sony Xperia E1 and Xperia E1 Dual, which are priced at Rs. 9,490 and Rs. 10, 490 respectively. Both the smartphones will be available in black, white and purple colors. The Xperia E1 Dual will be available from 10th March whereas the Xperia E1 will start selling from 25th March.

E1_White_purple_CBoth the Xperia E1 and Xperia E1 Dual sports a 4-inch WVGA display with a resolution of 480×800 pixels. The smartphones are  powered by a 1.2GHz dual-core Qualcomm Snapdragon 200 (MSM8210) processor, coupled with  512MB of RAM. Both these smartphones are equipped with 4GB of inbuilt storage, which can be extended upto 32GB via microSD card. The Xperia E1 smartphones also has 3MP rear camera, but there is no front shooter. These smartphones are packed with 1700mAh battery.

The Xperia E1 is single SIM smartphone whereas the Xperia E1 Dual supports Dual-SIM. In Dual-SIM model, you can set-up SIM cards independently with custom ring tones and their is simple switching between SIMs before making calls or sending texts.

Sony is promoting these smartphones as ideal for music buffs as these can produce up to 100Db music through loudspeakers, which can deliver a louder, cleaner sound that can hold its own in any environment. According to Sony, even a motorcycle won’t interrupt your music. Xperia E1 connects via Bluetooth to Sony’s extended eco system.

The Xperia E1 smartphones are targetted for mid-range segment of smartphone market where many Chinese and Indian smartphones are getting aggressive. Since, majority of Indian buyers especially in two and three tier cities prefer to go for smartphones in the range of Rs. 10K, these two devices will give opportunity to Sony to leverage these markets.

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