For the upcoming Altroz, Tata Motors has announced Tata Altroz Voice BoT which is a personalized, interactive voice experience for the Tata Altroz, using the Google Assistant.
The Tata Altroz Voice BoT is designed to assist customers and enhance their in-car connected experience through access to rich content such as product features and specifications, in an interactive and immersive manner. For using it, you phone should have a Google Assistant feature – and say ‘Ok Google, Talk to Tata Altroz’ to activate the experience by asking any question about the car. The voice assistant can also be paired with the Tata Altroz car via Android Auto or Apple Car Play. This is a voice enabled discovery of the car, all the way to even booking a test drive at a dealership of choice.
Commenting on the launch of this feature, Mr. Mayank Pareek, President – Passenger Vehicle Business Unit (PVBU), Tata Motors said, “Users today are passing through the purchase journey entirely fueled by self-investigation. We know from our long partnership with Google that this journey is predominantly aided through online research, that too mostly on mobile devices. To cater to these evolving needs, we are delighted to launch the Tata Altroz Voice BoT, one of our many initiatives that will enhance the overall buying experience of the users. We hope that this class-defining service will be appreciated and will contribute to a more convenient buying experience.”