Tata Motors has announced a strategic collaboration with Microsoft India to provide connected and personalized driving experiences to Indian customers. Tata Motors will leverage Microsoft’s connected vehicle technologies that bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud. The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017.
Commenting on the association, Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”
Tata Motors’ recently launched new vertical TAMO will first use this technology such as cloud computing, analytics, geo-spatial & mapping and increased human-machine interface. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.
Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates. Tata Motors is also exploring following services for the future:
1. Based on their profile and location data, vehicle owners can receive proactive point-of-interest, shopping and route assist recommendations.
2. Pre-emptive service alerts based on vehicle health data will enable owners to avoid costly down time en-route on planned road trips.
3. Using industry-leading firmware over the air (FOTA) and software over the air (SOTA) updates protocols, key vehicle settings can be updated remotely, over the cloud. These will help cloud based diagnostics and the ability to use insights from vehicle data to prevent warranty and recall issues.
4. By capturing, analyzing and acting on live road conditions, vehicle owners will be able to increase safety, optimize vehicle performance by avoiding roadblocks and rough terrain. By unifying navigation, data elements like maps, weather, traffic, and parking the solution can deliver optimized routing and location based services to vehicle owners.