Tata Motors Introduces ZEST Premio Special Edition Car; 85000 ZESTs Already Sold


Tata Motors has introduced ZEST Premio after having sold more than 85000 ZESTs in the country. ZEST Premio special edition will go on sale from 1st March 2018 at a starting price of INR 7.53L for the diesel version (ex-showroom Delhi) across all Tata Motors sales outlets, in India.

The ZEST Premio incorporates a host of first-in-segment premium features like dual tone roof in glossy black, piano black hued outside mirrors on the exterior, and a chic tan finished mid pad on the dashboard in the interior. It comes in two handsome exterior colours – Titanium Grey and Platinum Silver.

The exterior appearance is further enhanced with smoked multi-reflector headlamps and a piano black hood strip at the front to accompany the elegant dual tone bumper. At the rear, a piano black boot lid garnish complements the Premio special edition badge. The wheels are embellished with silver wheel covers. The buyers can add a piano black spoiler as an optional accessory. The urbane interior benefits from new premium seat fabric with contrast stitching and Premio branding, which is carefully colour co-ordinated with the strikingly finished tan mid pad.

Under the hood, the ZEST Premio is equipped with the reliable, 1.3L, 4 cylinder, BS IV Quadrajet, common rail, turbodiesel engine, putting out 75PS power and 190 Nm torque. The engine is paired with a 5 speed manual transmission.

This car is equipped with ConnectNext touchscreen infotainment system by HarmanT, with phone based apps including Navigation.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”


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