Tata Motors Unveils Its New Sub-Brand, TAMO

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Tata Motors unveiled today its new sub-brand – TAMO as part of its new Passenger Vehicle strategy. It will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions as stated by the company in its press statement.

TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future, adds the statement of the company.

Under TAMO brand, Tata Motors may roll-out low-volume, low-investment cars and probably sports and premium cars in India.The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.

Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”

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