Canada based BlackBerry has annoucned today that TCL of China will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices. BlackBerry has entered into a long-term licensing agreement with TCL and as per the terms of the agreement, BlackBerry will license its security software and service suite, as well as related brand assets to TCL.
TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.
However, BlackBerry will continue to control and develop its security and software solutions, serve its customers and maintain trusted BlackBerry security software, while TCL Communication will manage all sales and distribution and serve as a global distributor of new BlackBerry-branded mobile devices along with dedicated sales teams as per statement of the company.
As BlackBerry recently announced, it is transitioning its handheld devices strategy to focus on continued software innovation – ultimately providing the most secure and comprehensive software for devices around the world, while working with third parties to develop hardware and distribute and market the BlackBerry handset brand. The agreement with TCL Communication is BlackBerry’s first global licensing agreement and expands on its existing relationship, which led to the introduction of the DTEK50 and DTEK60 handsets on Android which deliver the standard of security that customers and partners trust.
“At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the BlackBerry device and the brand’s security leadership, coupled with the Android platform,” said Nicolas Zibell, CEO of TCL Communication. “Together with BlackBerry’s smartphone software platform, this partnership will strengthen our position in the global mobile market.”
The relationship between TCL Communication and BlackBerry builds upon their respective leadership positions in mobile communications, as well as existing work together on the DTEK50 and DTEK60 handsets. By working with TCL Communication, the fourth largest handset manufacturer in North America and top-10 globally according to IDC, BlackBerry is ensuring its branded devices will be available around the world.