TCL Electronics has joined hands with Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform by Eros International Plc, a Global Indian Entertainment Company. As part of the partnership, TCL has deep linked Eros Now’s extensive library of HD-quality content comprising Bollywood movies, premium original shows, and music videos on the TCL content platform as stated by the company in its press statement.
Eros Now is a leading subscription-based video-on-demand entertainment platform and has a content library that offers unmatched quality, quantity, and diversity to South Asian audiences. With more than 12,000 digital titles across multiple genres, categories, and languages on the platform, the Eros Now partnership further expands the depth of high-quality content choices seamlessly available to TCL customers across India. The association also enables TCL customers to enjoy an extra month of free Eros Now premium subscription, on top of the 14-day free trial period, adds the statement of the company.
Speaking on the partnership, Hongwei Li, the General Manager of Falcon Technology at TCL Electronics said, “At TCL, we want to enable an immersive, end-to-end entertainment experience for our customers across India. Partnering with a leading domain player like Eros Now, with an extensive array of high-quality content offerings, is aimed at furthering that vision. The HD-ready content on the Eros Now platform will perfectly complement the state-of-the-art audio/visual technology integrated into our range of innovative offerings and will add greater value to the ownership and entertainment experience of TCL customers in India.”
TCL’s range of innovative home entertainment offerings come integrated with several state-of-the-art capabilities such as a Google-certified Android system, Harman Kardon speakers, and MEMC. They also come equipped with innovative microdimming technology to provide a more dynamic and diverse colour gamut for more vibrant contrast. Moreover, with advanced features such as voice search, Netflix, and Chromecast built-in, TCL TVs ensure that users have seamless access to an engaging, non-stop, and best-in-class home entertainment experience.
The latest development reaffirms TCL’s strong India-first approach and underlines its commitment to delivering novel entertainment experiences and innovative, cutting-edge technology affordably to the country’s vast and growing customer base. Apart from Eros Now, TCL has collaborated with leading global and regional content providers such as ZEE5, Voot, Hotstar, Hungama, Jio Cinema, Alt Balaji, YuppTV, Netflix and Amazon prime video.