HERE Traffic Launched On Mitsubishi Vehicles In US

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HERE,which is the maps and location services business of Nokia, is partnering with Mitsubishi Motors North America, Inc. (MMNA) to provide always up-to-date, real-time traffic, weather and fuel price information on the Mitsubishi 2014 models:  Lancer, Lancer Evolution, Lancer Sportback, Outlander and Outlander Sport models in the US.

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By using HD technology, which has the bandwidth to transmit more data at a faster speed than conventional methods, updates on real-time conditions delivered to the driver are ten times faster than the standard speed available in the market. Connected services from HERE provide a smarter, safer and more enjoyable driving experience every day through always up to date, real-time data, whether the driver is looking to avoid traffic jams and unsafe driving conditions due to weather or just looking for a gas station offering the best fuel prices.

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HERE Traffic can leverage a larger amount of rich location content, such as access to 100,000 gas stations in the U.S., than any other broadcast service on the market today by using HD technology, which has the bandwidth to transmit more data at a faster speed for Mitsubishi drivers. More than 330,000 miles of local roads now have real-time traffic information, and fresh weather updates are received every 30 seconds. All of this information is available through Mitsubishi Motors’ infotainment system and can be easily accessed by using the controls in the steering wheel or on the viewing touchscreen.

“We were the first company to support the launch of in-car navigation in Mitsubishi’s vehicles back in the late 1990s, and now we’re offering real-time traffic, weather updates and fuel prices in HD in North America. Mitsubishi car drivers are again among the first to take advantage of the latest technology development,” said Ogi Redzic, Vice President for Connected Driving at HERE. “Our expansion to HD emphasizes our deep commitment to improve the driver experience.”

“Our commitment to bring the most innovative technologies to our drivers continues to move forward at an aggressive pace, and offering real-time traffic, weather and fuel prices by HD from HERE is another natural next step,” said Bryan Arnett, Senior Manager of Product Planning, Mitsubishi Motors North America. “Mitsubishi owners will now experience a more enjoyable drive that will let them feel safer while driving on the road.”

All carmakers are gearing up for their next generation cars, which will be connected and, in a more distant future, could be driverless. With today’s announcement Mitsubishi is joining Honda, Acura, Audi, Garmin, Verizon, Bing, Yahoo! and SiriusXM Satellite Radio, which are HERE partners in US.

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