Hike messenger, India’s biggest local messaging app, today announced that its users are exchanging over 1 billion messages per day, amounting to over a mammoth 30 billion messages per month. The company has crossed this milestone a month before it anticipated. This number has grown by 50% in a span of 3 months, since the company’s previous announcement of 20 billion message exchanges in August this year, as per press statement of the company.
According to the company, this upsurge in messaging volume has been observed post launch of latest version of hike, hike 4.0. The latest version came packed with some brand new experiences such as automatic sticker suggestions, hike direct, which allows users to chat and share files without the internet, 500 member group chat with multi-admins, free group calling with up to 100 people, News in English and Hindi, coupons from over 100 brands and special photo filters and doodles.
The upgraded version of hike is available free for android consumers on the Google Play store and for Apple consumers on the iOS App store.
Commenting on the growth, Kavin Bharti Mittal, Founder & CEO hike messenger said “We’re now doing over a billion messages per day. That’s no small feat. We got there quicker than we expected. It’s incredible how well hike 4.0 is doing. The year still isn’t over and there’s a lot still more to come. Stay tuned.”
The company recently crossed 70 million users in October this year, making it by far the 2nd largest messaging app of the country. On an average a user spends also over 140 minutes per week on hike messenger.