Indian handset maker Videocon Mobile Services, which is part of the $4 billion worth Videocon Group, has unveiled its new vibrant and dynamic logo, ‘Videocon Telecom’. Videocon has changed the logo keeping in view taste of its young audience of mobile phones, who require refreshing and youthful appearance of name and logo.
Videocon Telecom has also roped in the internationally acclaimed young Punjabi actor and singer, Gippy Grewal as its Brand Ambassador. With the new logo that reflects the core values of the brand and the new face that reflects the aspirations of the youth, it intends to connect with forward-looking, modern youth segment and extend its market presence.
This association with Gippy Grewal will be win-win situation for Videocon Telecom as the famed actor and singer has huge fan followings not only of youth but people of all walks of life.
Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today, qualities that Gippy Grewal represents. While the new logo effortlessly connects the brand with the consumers, the young and versatile Gippy Grewal infuses fresh energy and vigour to the brand itself. The new logo creates a strong association of the brand with the telecom sector, which is complemented with the Gippy’s persona that provides it the essential visibility and a strong connect creating an enviable association for both. Gippy’s versatility, coupled with his simplistic approach and huge fan following shall go a long way in attracting the youth to the brand.
Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.
Commenting on this association,Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd. said,”The choice of joining hands with Gippy Grewal was no brainer and he was our first and last choice.. He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives, wherein he will be seen prominently across Newspapers advertisements, television commercials, digital medium, billboards, retail front displays, and on-ground activities of the brand.”
Gippy Grewal, on becoming the face of Videocon Telecom, said, “I am very excited to be a part of the Videocon family. Videocon mobile services, which is Videocon Telecom now, is a very young and vibrant brand. I can actually relate myself to the brand and this is the very reason that I didn’t have second thoughts in associating myself with the brand”.