Vivo Announces Aggressive Physical Stores Policy with Plan to Increase Its Strength to 600 Stores by Year End

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Vivo today opened its new technologically advanced and innovative experiential flagship store in Thane, Maharashtra. About 1800 sq. ft. in area and the first in the city, the new flagship store is envisaged to enhance the buying experience of the customers by providing a new and interactive environment as stated by Vivo. The vivo Experience center is located at Shop number 3, Ashar Millennia building, Ghodbunder Road, Kapurbavdi, Thane, Maharashtra.

Vivo also announced that they have plans for 2020 to further expand its footprint in premium experiential retail in India. The company intends to open 20 more such stores across metros and state capitals to offer a distinct customer experience in an offline retail space.

Emphasizing on the significance of customer experience, Mr. Nipun Marya, Director-Brand Strategy, vivo India, said, “Keeping customer centricity at the core, we at vivo strive to offer our customers unique retail experiences. The offline channel has been an essential part of our GTM strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600.”

The Experience centre will be a one-of-a-kind retail experience for customers across Thane/Mumbai to experience product features. There will be an interactive touch enabled LED screen, where customers view and compare features. It also houses dedicated Gaming, VR and Customer Interaction zones, which will allow smartphone enthusiasts to meaningfully engage with vivo products and experience the cutting-edge technology in an immersive environment.

According to Vivo, they have clocked an overall 24.7% market share in December 2019 making it the no.1 offline brand in the country.

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