After IPL 2017, the famous Chines brand Vivo known for selfie and music centric smartphones has been successful in getting title sponsorship rights for 5 years for the Pro Kabaddi League that is set to kick-off in July 2017.
In the upcoming 5th seasone Pro Kabaddi which is India’s biggest sports league, 12 teams will participate and more than 130 matches will be played spread across 13 weeks. Vivo Pro Kabaddi Season 5 kicks-off in July 2017 on Star Sports, India’s leading sports broadcaster.
Through this association Vivo aims to strengthen its consumer connect with audiences across India as Pro Kabaddi League is the second most followed sport after Cricket. This will help in achieving a stronger brand recall and excellent visibility for the brand, as stated by the company in its statement.
Speaking on the occasion, Mr. Kent Cheng, CEO, VIVO India said “We are thrilled to partner with Pro Kabaddi league as the title sponsor. This association is important for us as Pro Kabaddi league has reached incredible heights and now proudly stands as one of the most successful leagues in India. Earlier seasons have shown that Kabaddi is a sport whose popularity cuts across all audiences. With this association, Vivo aims to target the right audience and capture the hearts of Indians. We would like to wish Pro-Kabaddi league huge success for the years to come.”
Pro Kabaddi has seen a phenomenal growth over the last 4 seasons with packed stadia and record viewership numbers, emerging as a benchmark for sports leagues in India. Significantly, the high popularity of Pro Kabaddi has evoked continually surging sponsor interest. This fast-growing interest from across the ecosystem reflects the national appeal of the sport.