Vivo smartphone brand has announced that it has recorded its highest ever market share of 22.5% in terms of value and 21.4% in terms of volume in September 2019. As per the latest GFK, Vivo secured 48% growth in terms of volume and 33% growth in terms of value at a time when the industry grew at 11% and 9% volume and value respectively.
The brand has achieved these figures by launching smartphones with innovative and groundbreaking technologies across price points in the year 2019. It continued to strengthen its leadership and emerged as the top brand in 10k-15k price point in Q3 as per GFK. Furthermore, the first model of the recently launched S-series-vivo S1, has emerged as the highest-selling model in 15k-20k price segment in September (as per GFK)
Speaking on the latest GFK report, Nipun Marya, Director-Brand Strategy, Vivo India said, “Customer-centricity has been the key USP of vivo and continues to be the core of our growth and success in India. Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgement of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience.”
This year Vivo has completed five glorious years in the country and the company is comitted to build a strong foundation to create a successful long-term brand in India by bringing innovative products backed by an aggressive marketing strategy as stated by the brand in its press statement.