Vivo Ropes in Sara Ali Khan for Its Upcoming S Series of Smartphones

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Vivo has announced today its brand association with the Bollywood diva and youth style icon Sara Ali Khan for its upcoming S series of smartphones. The Bollywood fashionista who has made a mark with her uniquely expressive and inventive style will also feature in company’s new TVC on S series in early August as stated by the company in its press statement.

Mr. Nipun Marya, Director Brand Strategy, vivo India said, “We at vivo have always kept the consumer at the center for all our decisions. Our association with sports activities or Bollywood superstars resonate with our commitment of being- trustworthy, committed to India and innovative. When we were first designing the S1, the first device from the all new S series, we were clear that we wanted to make a device that was both a style benchmark and packed in powerful features. And Sara was the perfect reflection of these aspects.”

Vivo is set to launch Vivo S1 smartphone in India which features a a 6.38 inch FHD+Super AMOLED display (2340×1080 pixels) with a waterdrop notch. This phone is powered by MediaTek Helio P65 octa-core processor combined with 6GB RAM and 64GB / 128GB of  internal storage. It is packed with huge 4,500mAh battery.

In the camera department, the S1 comes with triple rear cameras of 16MP with f/1.7 aperture, secondary camera of 8MP with f/2.2 wide-angle sensor, and 2MP camera with f/2.4 depth sensor. For selfie, this phone has 32MP front camera with f/2.0 aperture for selfies.

This is Dual SIM supporting phone and runs on Funtouch OS 9 based on Android Pie 9. For connectivity, this phone provides options of  Dual 4G VoLTE, Wi-Fi, Bluetooth 5, GPS etc. For security, this phone has in-display fingerprint sensor and face unlock feature.

This phone will be available in two colors of Cosmic Green and Skyline Blue in the price range of Rs. 17,000. It will compete with Realme X, Oppo K3 and Redmi K20.

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