VMate Sets New Trend In Movie Marketing While Releasing Madaari Online

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VMate, a video platform that offers free HD-copyrighted movies, has set a new trend in movie marketing and audience engagement with the online release of movie “Madaari” on August 31. VMate used Danmaku, a commentary sharing system, with the cast and crew of the film during its launch. Danmaku, which means “bullet curtain”, refers to a live chat system in which viewers can plaster comments directly on top of an uploaded video as per statement of VMate.

VMate has launched the much-publicized online release of Madaari and Actor Jimmy Shergill and Director Nishikant Kamat, conducted a live Danmaku interaction for 3 hours – all through the online streaming of the movie. The innovative chat format drew lot of viewer interest with comments reaching 1,000 per minute during its peak time, according to VMate.

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This is the first time in India that a movie platform has used Danmaku for live audience engagement while the movie is screening, setting a new cultural phenomenon. Danmaku live comments are extremely popular among young people in China, Japan and other Asian countries and are fast becoming a new way of online viewing.

“I have never used such an innovative and creative way to chat. I spoke to the viewers and my fans while the movie was screening on their phone. It cannot get better than this!” said Actor Jimmy Shergill post the chat session.

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