According to GlobalWebIndex, the market research company specialising in online consumer behaviours, the WeChat is growing faster than any other emerging social platform in Asia Pacific and worldwide. As per its Q1 2014 data, WeChat has achieved a 1104% active user increase in the last year. In India, WeChat witnessed a growth of 1774.3% in its active user base. GlobalWebIndex hosts the world’s largest multi-market research study on digital consumers, interviewing 170,000 unique individuals annually, covering 32 markets and representing 89% of the global internet audience.
WeChat is a mobile social communication app designed for smartphone users. WeChat is available free for download on Nokia X, Android, and BlackBerry, iOS, Symbian and Windows operating systems. WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally. The messaging application was the 2nd most downloaded application on iOS in India in 2013.
WeChat holds the number one position in growth rate against other social networks in the majority of Asia Pacific markets, including India, Indonesia, Malaysia and the Philippines. Along with Asia Pacific, the findings revealed Latin America also experienced substantial user increase, with robust active user surges of over 1000% in each market.
“We are thrilled with the recent GlobalWebIndex findings, further cementing a positive outlook for the upcoming year. WeChat’s social, entertaining and innovative offering has evidently catered to the social app audience on a global scale. WeChat consistently strives to provide users with a holistic social communication experience and will continue to deliver with this revolutionary, all-in-one approach.” said Nilay Arora, Vice President Marketing & Business Development, 10c India.
