Chines brand Xiaomi has been declared the number 1 smartphone brand in the Indian market for Q4 2017 ( October – December 2017) as per Canalys and Counterpoint reports. The credit for this success goes to the company for its aggressive pricing and marketing strategies. Earlier Xiaomi smartphones were available only online but for leveraging more markets, the company started selling their devices via retail stores which has paid off very well.
According to the report by Canalys, Xiaomi holds a market share of 27.4% in the Indian Smartphone Market having sold 8.2 million smartphones in the last quarter. Additionally, Counterpoint. Research also reported that Xiaomi is the market leader in India with a market share of 25% in Q4 2017.
Commenting on the report, Manu Jain ,Vice President, Xiaomi and Managing Director, Xiaomi India, said, “We are extremely pleased that we have been able to retain our position as the No 1 smartphone brand in the Indian market (including both online and offline markets) according to reports from Canalys and Counterpoint.. We are grateful for the constant love and support that we receive from our Mi Fans. I believe our constant innovation across our products, operating model and our commitment to India has helped us win over our Mi fans. India is a key market for us and we will continue to launch new products and product categories for Indian Mi fans.”