Vodafone India has announced an exclusive partnership with XOLO brand of Lava International to promote the first device from its online only brand- BLACK. Under this arrangement, XOLO Black smartphone will be demoed exclusively at more than 100 Vodafone Stores for customers to experience before buying. However, Black will be available exclusively on Flipkart for buying across the country.
Besides first hand experience, Vodafone customers will also get FREE 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month on purchase of Black device from Flipkart.
Commenting about the initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While customers are increasingly adopting mobile internet and becoming digital savvy, presence of a physical store forms an important part of customer’s brand experience. While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional DATA offers will empower our customers with a great value proposition and help them remain connected always.”
XOLO Black smartphone will be 4G LTE ready and will run on HIVE 1.5, new version of XOLO’s proprietary user interface platform, giving an edge over other players. This smartphone will be equipped with a dual rear camera, and is expected to be priced in the range of Rs. 12 to 14K.
Stay tuned for more details on 10th July.