South Asian Audio Video Network (Saavn), is a digital music service available globally on Web, iOS, Android, and WAP. It claims to have 1 million-plus tracks under license from over 900 content providers, and caters to listeners in over 200 countries. Saavn’s extensive collection of music includes the latest releases, like Dhoom 3, Yaariyan, R…Rajkumar, Ram-Leela, Gori Tere Pyaar Mein, Yeh Jawaani Hai Deewani, Chennai Express, Bhaag Milkha Bhaag, Raanjhanaa, Aashiqui 2, Yeh Jawaani Hai Deewani etc,. Saavn.com has announced the launch of Saavn Radio for internet.
Saavn Radio for web features several permanent stations, like Chartbusters (today’s latest and greatest), True Romance (soothing serenades), and Golden Oldies (timeless classics); and includes festive and seasonal programming, like the Shaadi Mubarak station, which rings in the current wedding season. The company has stated that more stations will be added regularly, including Artist stations.
For enjoying the music, the listeners can start a station based on any song, film, actor, singer, music director, or film director, or choose from Saavn’s curated radio stations, for a truly “lean-back” experience. Radio listeners can easily Pause, Skip, Thumbs Up, or Thumbs Down any selection. Saavn Radio for Web intelligently tailors the listening experience for each user, gauging and remembering listener preferences based on their actions.
“Saavn Radio’s unique algorithm and focus on serendipity help our listeners discover new music and rediscover classic favorites, keeping them engaged and entertained for hours at a time,” commented Anurag Gupta, Saavn’s Co-Founder and Chief Technology Officer.
Besides Radio service, Saavn’s Web and mobile music streaming applications for iOS, Android, and WAP, enable millions of its users with the highest quality audio, and the most comprehensive catalog of Bollywood, Indian and regional South Asian music. Through direct partnerships with Google and Facebook, Saavn reaches more music fans than any other South Asian music service – having generated over 2 billion story impressions on Facebook’s Open Graph alone (http://bit.ly/XhqxZW).
