For sharing excitement of upcoming 2014 season of the Indian Premier League with its users, UC Browser, India’s most popular mobile browser, has announced cooperation with The Times of India, Cricbuzz, Yahoo Cricket, NDTV Cricket and Cricketnext. As per this arrangement, UC Browser will release a special version prior to the start of IPL 2014 that integrates all IPL news, information and services provided by the aforementioned media outlets. UC Browser users will be able to access the most comprehensive IPL content on their mobile devices, including scores, previews, commentaries, news, interviews, stats, photos, videos and more. The partnerships also enable these media outlets to tap a new platform to stay connected with their audience while expanding reach to UC Browser’s sizable user base in India.
UC Browser is the popular mobile browser in India with over 30% market share, while TOI, Cricbuzz, Yahoo Cricket, NDTV Cricket and Cricketnext are the best sources for cricket news and information. The joint effort by these market leaders aims to provide the ultimate one-stop service for cricket fans.
UC Browser’s large user base attracts providers who bring better content and services, which in turn attract more users, effectively forming a virtuous cycle. UC Browser is now working with 5,000 partners – including online service providers, app and game developers, and e-commerce merchants – to help maximize their exposure and distribution.
