After the huge success of Moto G and of late budget smartphone Moto E, now Indian companies are clamouring for getting space in budget segment of Android KitKat based smartphones. Last week, Micromax launched Unite 2 smartphone featuring 4.7 inches display with support of 21 languages at Rs. 6,999. Today, the other Indain leading company Lava Inernational has unveiled its Iris X series with the launch of its much awaited Iris X1 smartphone.
The Iris X1 is the first smartphone from the stable of Lava which will run on the latest Android 4.4.2 KitKat out-of-the-box platform. This smartphone is priced at Rs 7999 and will be available in black and white colours, exclusively on Amazon.in from 27th May. It also comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption. As an introductory offer for online buyers, they will get a free 16GB Ultra Micro SD card with the device which will be only applicable for orders placed on Amazon.in on 27th May. It will also be available across national retail chain stores and multi-brand outlets pan India.
The Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display, and is powered by a 1.2 GHz Quad-Core Broadcom BCM23550 processor coupled with 1GB RAM and 4GB of internal storage, which can be expanded upto 32GB via microSD card. This phone is also equipped with an 8 MP rear camera with LED flash and a 1.4 µm pixel BSI+ sensor. The rear Camera supports full HD (1080p) video recording and playback, and also comes with Auto focus, touch to focus functionality and HDR mode that automatically snaps a rapid burst of photos to select the best possible shot. It also includes a 2.0-MP front-facing camera for video calling.
The Iris X1 supports Dual SIM and is fuelled by a 1800 mAh battery. For connectivity, this phone support 3G apart from Wi-Fi, Bluetooth v4.0 BLE (Bluetooth low energy), micro-USB and EDGE. It also offers OTG support to enable file transfer through USB drive on the move. The device is claimed to provide crystal clear calling experience by using Dual MIC for Active Noise Cancellation.
Commenting on the launch, Mr. Hari Om Rai, Chairman & Managing Director, Lava International Ltd., said “Lava is proud to announce the launch of ‘X’ series with the Lava Iris X1, a beautifully crafted smartphone with best in class hardware & software features. It is for the consumers who not only want a high performance device but also a beautiful design. Iris X1 is designed to mesmerize the consumers and will surely create ripples in the market at this price point. We are confident that the latest hardware and software features coupled with its great design will surely deliver a rich experience to the consumers.”
Lava Iris X1 and Micromax Unite 2 will pose challenge to Moto E as they are almost in the same price range and shall be available online and across the retail channels. On the other hand, Moto E has availability issues and is available only through online retailer flipkart and if somebody is not comfortable with online shopping, he would opt for Lava Iris X1 or Micromax Unite 2.
