At an event in New Delhi, the globally renowned chipsets maker for mobile devices MediaTek has announced collaboration with Micromax, India’s leading handset player. The partnership aims to accelerate 4G accessibility and fuel faster smartphone adoption in India’s rapidly growing market of smartphones. This partnership has been forged based on consumer research, which shows processor speed, battery life and multi-media are top 3 key considerations for purchasing smartphones over brand or price.
On this occasion, MediaTek also announced the availability of the Helio family, the premium smartphone chipsets that according to the company, deliver greater performance and efficiency. Micromax will be the first Indian brand to launch a device on the new Helio premium platform using the Helio X10.
The MT6735 chipset and Helio X10 represent MediaTek’s mission to make leading technology inclusive and accessible to consumers globally. Helio X10, part of MediaTek’s flagship Helio processor family, satisfies multimedia requirements of even the most demanding users, featuring subsystems that support many technologies never before possible or seen in a smartphone. The MT6735 is known for supporting full HD video recording and playback while conserving a phone’s battery power, at a more affordable price.
“India is the next 4G LTE smartphone battleground and key to MediaTek’s mission to power billions of devices globally,” said Dr. Finbarr Moynihan, General Manager of International Sales, MediaTek. “With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.”
At this event, Micromax also unveiled the latest mid-range 4G LTE phone – Micromax Canvas Fire 4G – running on MediaTek’s MT6735 chipset. The Canvas Fire 4G is an extension of Micromax’s Fire series, which has been custom built for music lovers. This phone is expected to be priced in the range of Rs. 6000. The specifications of Canvas Fire 4G phones are:
1.0 GHz Quad-Core ARM Cortex A53 with MediaTek MT6735M chipset
4.5 inch Display
1GB RAM and 8GB ROM
5MP Rear Camera and 2MP Front Camera
Android 5.1 Lollipop OS
Dual-Firing speakers
4G LTE connectivity, LTE CAT 4, Upto 150Mbps download
Micromax also announced that they will be launching 3 more affordable 4G enabled smartphones with MediaTek chipsets in September and another 5 devices with Helio range of Chipsets by Diwali.
“India is at the cusp of digital revolution and at Micromax Informatics, we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family” said Mr. Vineet Taneja, CEO, Micromax Informatics. “We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches.”
MediaTek has invested in India since 2007, collaborating with Indian brands. India represents MediaTek’s second largest market globally. By company estimates, the company is the top smartphone SoC supplier to Indian brands and has the largest market share of chipsets in mobile devices sold in India.
