Firefox Bikes, a leading name in the premium bike segment in India has joined hands with Swiss Military and launched the new range of SWISS MILITARY co-branded bikes in India. The Firefox – Swiss Military co-branded bikes comprises of 3 bike models namely TANK, PETROL, TROOPER in 10 different variants. These bikes are in the range of Rs. 12,000 to Rs. 25,000.
These bikes are targetted for youth for adventure cycling and come in stylish designs.
According to Ajit Gandhi, Marketing Head, Firefox Bikes, “Firefox Bikes have been providing newer versions and variations of bikes to cater to all possible needs of the consumers. Firefox has always tried to push the biking culture in the country in order to contribute towards eco friendly environment, healthy lifestyle and fuel conservations. With this collaboration, Firefox Bikes is focusing into the mid-segment of city bikers.”
Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids. It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finish line, Slime. Firefox Bikes has also co-branded with Warner Brothers and Popeye for its bike range.
Firefox Bikes has made a huge impact in the biking industry in a short span of time. Firefos has over 200 bike stations strategically located in 95 cities across India and 1 in Bhutan. Firefox Bikes plans to expand its retail presence with 10 additional outlets in the next quarter and 40 new stores each successive year.
It’s great opportunity to local city cosumers to buy their dream bike in their budget.