itel Mobile, the brand from Transsion Holdings Conglomerate, has launched its flagship it1520 smartphone in India at very attractive price point of Rs. 8,490. The highlights of this phone is its wide-angle 13 MP front and back cameras with LED flash. It incorporates IRIS scanner for eye verification. This phone runs on Android 6.0 Marshmallow OS.
As far as its other specifications are concerned, the it1520 sports a 5-inch HD IPS On-cell display with resolution of 1280×720 pixels. Under the hood is 1.3 GHz MediaTek quad-core processor combined with 2GB RAM and 16GB of internal storage which is expandable to 32 GB. It is packed with a 2,500 mAh battery.
This phone has connectivity options of 4G-VoLTE, Wi-Fi, 3G/4G/2G, GPS and Bluetooth. This phone also supports Reliance Jio welcome offer which will allow users of this phone to get unlimited access to 4G internet and voice calls till December 2016 for free.
Commenting on the launch, Sudhir Kumar, CEO, itel Mobile India, said, “Based on an inherent belief in every user’s ‘Right to Progress’, itel has been providing easy technological accessibility to the Indian masses through its value-plus, feature-driven offerings. Reiterating our commitment of providing excellent camera quality and performance, we have launched our new SelfiePro it1520, the perfect device for our growing consumer base who loves capturing moments in pictures and selfies. We are confident that the increasingly tech-savvy Indian consumers will enjoy our latest best-in-class offering which integrates performance, functionality and value thus extending the benefit of technological advancement to its users.”
itel claims to have sold over 3.5 million handsets since its India launch earlier this year. It has secured the 6th position in the feature phone category by capturing 2% market share in less than a quarter, according to the recent CMR report.
