Amazon, Cisco Enter Tablet Market With Launch Of Kindle Fire And Cius

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Amazon.com has launched it’s own version of tablet named Kindle Fire with Google Android operating system pre-installed, and it is being sold at a market friendly price of US $199. Major Asian tablet makers – Samsung and Sony have ambitious plans to take on Apple, whose iPad is the industry standard in the booming tablet market. But none of the company has been able to capture significant market share from Apple.

Samsung is seen as the most credible challenger to the iPad and some analysts have opined that it could lose its No. 2 spot to the much awaited Kindle Fire. Samsung’s tablet marketing campaign has suffered in recent months due to Apple’s legal attempts to ban Samsung’s tablet sales in USA, Germany and Australia over patent infringement among other claims.

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Talking about Amazon’s venture into tablet market, there are few things that are on the negative side. Kindle Fire lacks many of high tech features common on tablet, from camera to 3G wireless connection, may still sound the death knell for various devices based on Google’s Android operating system. Kindle Fire, which is priced less than half the price of iPad, the internet retailers hopes to sell millions of devices which can download over 18 million movies, TV shows, songs, games, books and magazines via Amazon website and Android Application software.

Cisco networking solution provider has also joined tablet race by launching Cius in India and is targeting the enterprises for this version of it’s product. Cius devices with Personal Computer like functionality aims to provide productivity solutions like e-mails and business applications for the moving executives. Price of Cius tablet is about Rs. 35,000 in India and with the docking station, the price would be about Rs. 50,000 in India. Cius comes with:

  • 7 inch touchscreen,
  • Intel Atom Processors,
  • 1GB RAM with expandable memory of upto 32GB,
  • Dual cameras (front and back) and
  • 3G/4G WiFi support.
Cisco Cius Concept Explained

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As per the Cisco company, Cius is not just another tablet but it has to do with providing applications helping productivity in a secure environment. The device comes integrated with applications like web conferencing, Cisco Jabber instant messaging, telepresence, email and calendar, which can help colleagues stay in touch with each other.┬áIt’s only competition in the segment may be Avaya’s Flare which is 11.6 inch tablet.

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