ASUS Introduces #Zoomography Campaign To Promote Zenfone Zoom; Participants Can Win Prizes

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To promote its recently launched Zenfone Zoom smartphone with 3X optical-zoom, ASUS has launched #Zoomography campaign. This campaign encourages the users to explore their creativity while at the same time, capturing the beauty of the world through the Zenfone Zoom’s powerful camera.

To participate in the contest, the  consumers need to purchase a Zenfone Zoom from Flipkart or any ASUS authorized partner and register the product purchase details on http://asusindiapromo.com/register/. Once deemed valid, the buyers will get an assured chance to win free vouchers worth INR 8,000 that includes GoIbibo vouchers worth INR 6,000 and Flipkart vouchers worth INR 2,000. The offer is valid for all purchases made from 18th to 30th April, 2016.

This campaign allows participants to even win the ZenFone Zoom. Users simply need to upload and share the most unique and spell-binding photographs of India on https://asus.in/zenfone-zoom/ These photographs should be spontaneous, original and should portray the true beauty of India. Open for voting by fans, 3 of the best photos selected give the photographers a chance to win the Zenfone Zoom. The known 30 celebrities like Richa Chaddha, Irfan Pathan, Rannvijay, Malaika Arora Khan, Karan Singh Grover etc. will also share their experience with the Zenfone Zoom on social media.

Additionally, to showcase the true power of the Zenfone Zoom, a smartphone with DSLR- like capabilities, ASUS has worked with David Sandberg, an acclaimed global filmmaker to create thrilling short films that depict the ‘Zoom’ in its full glory. Known around the world for his ability to create unique stories, these films reflect the optimum power of the ASUS Zenfone Zoom through the master director’s eyes.

Marcel Campos, Marketing Director, Mobile Division – ASUS India, said, “We are extremely glad to see the response we have received for the Zenfone Zoom till now. We always strive to create products that stand out by means of their technological achievement, and at the same time, appeal to the creativity of our audience. With the Zenfone Zoom, our intention was to introduce mastery to the art of clicking a photograph through the smartphone camera. This resulted in a product that combines panache, artistry and luxury with features that are useful to the photographer in everyone. We are sure #Zoomography will give our patrons and photography enthusiasts a chance to nurture the artist in them.”

The Zenfone Zoom offers a 13MP PixelMaster camera with 3X optical zoom and laser auto-focus in a sleek form-factor which enables users to create incredible images while delivering powerhouse performance through a 64-bit quad-core processor. The Zenfone Zoom is available at a price of Rs 37,999 in India.

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