After Samsung, Apple in India started selling their high-end smartphones under interest free EMI schemes, these companies have been able to increase their sales with this marketing strategy. Now, BlackBerry has joined the bandwagon and announced the introduction of new EMI Schemes for its flagship device the BlackBerry Z10 and for its entry-level BlackBerry Curve 9220 smartphones in India. It appears it is becoming a norm like in automobile industry, to sell the high-end smartphones via EMI schemes so that customers do not have to shelve out full money in one go.
The BlackBerry Z10 will be available with zero-down payment, zero percent processing fee and zero percent interest with a monthly EMI of 4799 for 9 months. The offer is valid only thorugh credit cards issued by Axis Bank, Citibank, HDFC bank, HSBC, ICICI Bank, Kotak, SBI and Standard Chartered. A similar scheme for BlackBerry Curve 9220 is also available where customers can use their credit card to buy the device and pay an EMI of Rs 799 per month for 12 months.
The BlackBerry Z10 and Curve 9220 areiavailable in price range of Rs 39,000 to Rs 43,500, and Rs. 9,000 to Rs Rs 9,700, respectively, in the Indian market.
BlackBerry Z10 is company’s flagship full-touch phone that runs the latest new BlackBerry 10 OS, and comes with a 4.2-inch LCD screen with a 768×1280 resolution. The device is powered by a dual-core processor that clocks at 1.5GHz, 2GB RAM and 16GB internal storage. It sports an 8-megapixel rear camera and a 2-megapixel camera in the front.
On the other hand, BlackBerry Curve 9220 is company’s entry-level smartphone with a QWERTY keyboard that runs the oudated BlackBerry 7 OS.
BlackBerry has tied-up with Idea Cellular to offer a 1 GB per month data plan on Curve 9220 for annual charge of Rs 999 in 8 circles which include Mumbai, Delhi, Kolkata, Chennai, Maharashtra, Karnataka, Gujarat and Andhra Pradesh.