According to “India’s Most Attractive Brand Report 2016” by TRA Research, LeEco of China has been declared among India’s most attractive mobile phone brands. The survey was conducted by the TRA Research which analyzed consumer ‘desire’ indicator, comparing ‘attractiveness’ and ‘vibrancy’ of brands and threw up some interesting insights and facts for LeEco as stated by the company in its press release.
In the category of, “Mobile Phones”, LeEco being a debutant entrant in India, achieved an extremely creditable achievement in this category, ahead of several storied, older brands. This consumer validation clearly mirrors LeEco’s successful 1 year journey in India, accompanied by key milestones achieved through top-notch products across categories. Further, in the broader category of Personal Gadgetry, LeEco secured the 14th position, among other brands on the charts such as Vivo and Xiaomi, as stated by the company.
Across all product categories, LeEco ranked among the top 200 in the study that covered over 10,000 brands across 16 cities. This study included most of India’s and indeed globally leading brands in various categories like Amazon, Dell, Microsoft, Infosys, Intel, Snapdeal, Citibank, Shell, Walmart among several others have all found mention under the relevant categories.
This is an incredible feat by LeEco since this recognition comes within the very first year of its operations in India. LeEco, since its India launch early this year has been swiftly making inroads into the Indian market through various product launches and business deals. The company has successfully launched five Superphones in the mid to premium price segments that have achieved runaway success.
LeEco recently ushered in the Ecosystem TV Era with the launch of its Super3 Series in India which have created ripples in the Indian TV market in a short span of time. The company also introduced its content ecosystem to enhance consumer experience of its products.
TRA Research was set up in 2008 as an actionable brand insights company dedicated to understanding and analysing stakeholder’s buying propensity, which is made up of its proprietary matrices of Brand Trust and Brand Attractiveness. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands.