As blogged by us earlier, this year many big screen smartphones will arrive in the market and all the reputed makers of smartphones and even unknown companies have decided to flood the market with such devices better known as phablet. To take advantage of such trend and brand equity of its entertainment content, popular music channel MTV has partnered with mobile handset maker Swipe Telecom to launch a range of smartphones and tablets.
MTV has a target of Rs 25 crore sales in the next two years for its range of smartphones and tablets. The first device in the range – MTV Volt – is a 3G dual SIM six-inch phablet, priced at Rs 12,999. This smartphone is powered by a dual core 1GHz processor, runs Android 4.1 operating system, and equipped with 8MP rear camera and 1.3 MP front camera.
“We have a two year licencing deal with Swipe and we will introduce 8-12 devices ranging from phones to phablets to tablets in the price range of Rs 6,000 to Rs 20,000,” Viacom18 SVP and Business Head (Consumer Products) Sandeep Dahiya told PTI.
Volt is designed for a generation that is constantly communicating, entertaining and socialising and with features and price-point suited to their pockets, MTV is confident of generating a great response to the range, he added. A significant portion of the sales are expected to come from the top 25 cities, followed by the smaller towns.
MTV had launched two devices under a similar partnership with Micromax three years ago. It sold 2.3 lakh units of the two phones. MTV has licenced its brands across more than 15 categories including apparel, adventure bikes, footwear, lingerie, eyewear, debit cards and deodorants and fragrances.
The demand for smartphones and tablets is huge in India especially of economically priced devices. This is the reason that companies like Micromax, Karbonn and HCL are very successful in selling their smartphones and tablets, which meet the expectations of common man and also their pockets. To catch up with this segment of the market, MTV has come out with its Volt phablet and price-wise it looks quite attractive. How it performs feature wise, will be known later when the users start operating it.