OnePlus which was founded in 2013 and has made a niche for itself with flagship killer smartphones, has unveiled today refreshed logo. At first look, the new logo does not give any feeling of change but if you look closely then you will find that it has a new curvilinear “1” that is easier to read while adjusting the weight of the logotype for better overall balance. The “+” in the surrounding box has also been enlarged and is now more prominent.
The visual identity of new logo is accompanied by a fresh color palette which centers on OnePlus’s iconic red, followed by an updated secondary palette of cyan, green, magenta, indigo, and yellow to make the company’s design and assets more vibrant and lively. A new font also improves legibility and is easier on the eyes.
“OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle,” said Mats Hakansson, global creative director of OnePlus. “We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.”