Vivo, the reputed smartphone brand known for innovative devices, is expanding its India manufacturing operations in Greater Noida with an additional investment of Rs. 200 crores. The company has already invested INR 300 crores till date and has increased production to more than 2 million smartphones per month, re-iterating Vivo’s commitment to ‘Make in India’.
The newly added SMT lines are catering to the growing demand for Vivo smartphones in the country, including flagship devices like NEX and X21 as stated by the company in its press statement.
“The expansion of our state-of-the-art Greater Noida facility reflects Vivo’s commitment to India, and signifies the success of the Make in India program,” said Jerome Chen, CMO, Vivo India. “Our latest flagship – the NEX, has been manufactured at this facility which has been made possible through our consistent efforts and commitment towards making the region a manufacturing hub for our smartphones.”
According to Vivo, the Vivo NEX with elevating front camera launched recently in India, has been completely made in India and seen much success in the Indian market, establishing Vivo’s presence in the above 40K category. Leading e-commerce platform Amazon.in recognized NEX as ‘Amazon’s Choice’ in the 40K-45K segment for the month of July. According to GfK Q2 2018 report, Vivo is the leader in the INR 20-30K segment.
With more than 5000 employees, the Greater Noida plant has a capacity of manufacturing almost 25 million products in a year. Besides manufacturing, the Greater Noida plants also resides a ‘Test Lab’ where the manufactured products undergo more than 1000 stringent levels of quality and durability tests, adds the statement of the company.
Vivo has further communicated that besides flagship devices like the X21 and NEX, Vivo will continue to manufacture and assemble smartphones in India across its category and price segments that include Y53, Y71, Y83, V9, and V9 Youth.