Xiaom has announced today opening of its 2000th Mi Store in Tumkur, Karnataka. With this opening, Xiaomi India now has Mi Stores presence across nearly 600 cities and 28 states to provide producs and experience to its customers across the nation.
With its 2000th Mi store launch, Xiaomi has scaled up its offline busines which is yet to be matched in the Indian tech industry. It witnessed an astounding 100% growth rate in its Mi Stores expansion plan within merely 15 weeks of opening its 1000th Mi store, which was recently announced at the end of April.
Mi stores are aimed at gaining brand outreach across tier 3 and below towns and districts in India, wherein Mi Fans and customers receive the valuable opportunity to explore, experience or buy Xiaomi products under one roof as stated by the company.
Xiaomi successfully generated employment opportunities for nearly 4000 individuals across rural and semi-urban regions of India through its rapid Mi Store plan expansion in such a short span of time. As part of the brand’s extensive efforts to boost entrepreneurship capabilities in rural segment, Xiaomi is encouraging Mi Fans from small towns and villages, and other local individuals to run and operate these stores.
In addition to the Mi stores, Xiaomi also launched Mi Studios earlier this year. Mi Studios are an optimized version of Mi Homes replicating the same Mi Home retail design and offering premium brand experience across prime consumer markets in the urban cities of India. Mi Studios are expected to span across the top 50 cities of the nation, and are currently present in 11 cities and seven states as further stated by the company.
Xiaomi also recently launched the new, innovative Mi Express Kiosks. These are vending machines, allowing consumers and Mi Fans to purchase Xiaomi smartphones and mobile accessories directly, The company aims to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls.
Xiaomi aims to open over 10,000 retail stores across its four offline channels in the nation by end of year 2019. In addition, 50 percent of Xiaomi smartphone sales is forecasted to happen from the offline market by end of this year.