Chinese handsets brand ZOPO has launched two new budget smartphones in Color series. The Color E series of models include – ZP350 at Rs. 7899 and ZP590 for Rs. 5699.
Color E ZP350 sports a 5 inch HD, IPS with 16M Color Display. It is equipped with 8 MP rear and a front camera of 2MP with front and back LED flash. Additionally, the camera comes with HDR, Panorama, Night Mode, Sport Mode and Smile Detection. Under the hood is Quad Core processor with 1GB RAM, LPDDR3 and 8GB ROM extendable to 64GB RAM via microSD card. It runs on Android 5.1 Lollipop OS. The device is available in 5 different colors, Red, Yellow, Blue, White and Black. ZP350 is a 4G enabled handset.
Color E ZP390 features a 4.5 inch HD, IPS display with 960×540 Pixels resolution. It comes with 5.0MP rear camera and 2.0MP front camera, which is further enhanced with HDR, Panorama, Night Mode, Sport Mode and Smile detection. It has 512MB of RAM, 4GB of storage and supports microSD up to 64GB. It operates on Android 4.4 OS. The phone is available in five different colors of Black, White, Yellow, Red and Blue. ZP590 supports 3G connectivity.
Commenting on the launch, Kevin Xu, ZOPO brand founder, said “Constant innovation in the field of mobile communications technology is our motto at ZOPO. With a keen eye on the latest developments in the segment, we instantly pick on the technology trends to be incorporated in our forthcoming products and the ZOPO Color series is an upshot of our efforts in this direction. With strategic deliberation on the features being offered, we ensure that our products are also pocket-friendly. Our product pricing tactic is what keeps us ahead of our competition in this highly dynamic market.”
