Videocon Telecom, the telecommunication arm of the $4 Billion Videocon Group, now seeks to re-establish itself as a strategic national telecom player and is planning to bid in the upcoming licence auction.
Videocon Telecom has recently made a comeback into the Telecom industry and has a strategic presence across the Northern corridor of the country forming the Hindi speaking belt. The company has been making huge investments in the business & has successfully rolled out 3 out of 6 license acquired in Nov’12 auction. The brand has almost doubled its Network presence in the four operating circles including Punjab & is all set to rollout the remaining three circles within the next 12 months. The brand is already among the Top 3 players in Net subscriber additions consecutively for last 3 months in its operational circles.
Videocon Mobile Services, the new brand of Videocon Telecom, and this next-generation GSM mobile service network was launched by Rs. 25,000 crore Videocon Group. Videocon Mobile Services has secured a subscriber base of over 9 million subscribers within a year of operations, a testament to the brand’s customer focused strategy.
Videocon Telecom finds the sharp cut in the reserve spectrum floor price for the 900 Mhz spectrum to be very attractive and is seeing it as a big opportunity. The brand is evaluating to bid for the 900 Mhz license in Delhi in the upcoming Jan’14 auction . The brand has appointed Deloitte to evaluate the opportunity & present a business case on the same. The success of the bid will enable the brand in gaining foothold in one of the most important locations in terms of strategic and potential importance to the brand.
Videocon Telecom is also seeing huge opportunity in the liberalized license regime and talks about unleashing the data opportunity in the telecom circle of Delhi NCR in a big way, where the 900 Mhz spectrum will be the most efficient spectrum for a densely populated city like Delhi NCR.
Commenting on this development, Mr. Arvind Bali, Director and CEO, Videocon Telecom says,”Delhi is the hub of the Hindi speaking belt and northern corridor of the country and significantly compliments to our strategic footprint in the country. Delhi is the business hub and capital of the country, and is the world’s second most populous city and the largest city in India in terms of area.”
