Snapdeal.com, India’s largest online marketplace, has launched its new TVC campaign with focus on saving. This campaign highlights how consumers can shop online and save using the Snapdeal mobile app from anywhere, anytime at their own convenience. Snapdeal.com advertising has always captured the unique Indian-ness – the quirky ways in which Indians try to save money – in a manner that has been both entertaining and efficacious.
The latest TVC shows a young guy (Pulkit Samrat of Fukrey fame) trying to get an attractive deal in an electronics store, only to get a trite and overused, “Mere haath mein kuch nahin hai…” from the salesman. That’s when the realisation happens that saving money is now in his hands, thanks to the Snapdeal Mobile App.
“More than half of our business is coming from Mobile users, and this will definitely increase in the coming few months. Given the benefits of shopping on the Mobile through Apps, we have created this campaign, which talks about the Savings in Consumers’ hands and gives a strong reason for consumers to download and shop through our apps” said, Mr. Sandeep Komaravelly, Vice President Marketing, Snapdeal.com.
The new TVC starring Pulkit Samrat (from the movie ‘Fukrey’) as the Brand Ambassador for Snapdeal will run on all major television channels.
“Like all our work for snapdeal, this time also we have tried to reflect a slice of life observation of human behaviour and made it work. “Mere haath mein kuch bhi nahin hai” is commonly used by salespersons, and that helped us put our consumers in the centre of our commercial and empower them through our product offering of the snapdeal.com mobile app. It is a simple one line idea that we plan to execute in all the other mediums. We are sure ‘ab savings Aapke haath mein’ will become synonymous with snadeal.com mobile app”, said Sachin Das Burma, Group Creative Director, Draft FCB Ulka, which has created this campaign.
