At an event in New Delhi, the telecom service provider Uninor India has announced change in its brand identity. This company will be now known as Telenor The new brand has reatained its prominent position as Sabse Sasta (most affordable) operator and has extended its commitment to deliver excellence through fair and easy services.
Speaking at the launch event, Morten Karlsen Sorby, Telenor Group’s Head of Region Asia said, “As one of the world’s largest telecom companies with operations in 13 countries, Telenor Group pursues a strategy of being the best at understanding and meeting customer needs. The brand change is a reflection of our commitment to India and our mass market consumers as we promise to offer superior value in meeting their evolving needs through affordable, easy to use and fair means.”
“To our 3500 employees in India, today marks an important name change. But let there be no doubt that they have been part of the Telenor family from day one,” said Morten Karlsen Sorby.
Telenor India is the fastest growing mobile operator in the six circles and has grown to take the 4th position in revenue and customer market share, as announced by the company. The company has taken a strong customer centric approach through industry-first initiatives like compensation for call drop for local, STD and ISD calls. It offers the best tariffs for basic internet and voice services.
Telenor India ”promises to be the best in basic services including voice and Internet for mass-market customer, and will invest significantly in transforming its network and retail presence across circles. By modernizing the entire network for advanced technology solutions, it is preparing to offer high-speed Internet services for mass-market consumers in future”.
Earlier this year. the company transformed all its call centers and introduced cutting edge tools to improve customer service. The multilingual *121# self-help menu, single IVR systems and better training of staff on quick resolution of issues has enhanced customer experience. These changes empower customers with ease of use and offers convenience. On the other hand the company has launched innovative products like Rocket Recharge that offers customized tariff plans based on customers usage pattern.
On this occasion, Vivek Sood, CEO, Telenor India stated, “The new identity makes us a part of a global organization with 160 years of heritage in empowering societies through advanced telecom services across Europe and Asia. We will continue to offer the most affordable services and deliver innovative solutions like call drop reimbursement, customized product offers and build excellence in customer service through easy and fair means using digital and self help solutions.”
Telenor also released a 360 degree advertisement campaign with a clear position to create value through a popular expression – “Ab life full paisa vasool”. With this Telenor India is geared to take a strong position in the industry with a fresh brand promise.
