Telenor India launched first-of-its kind night data packs starting from Rs 2 to Rs 48 with validity ranging from 1 to 28 days in its six operating circles. These packs are valid for usage between 11 PM and 7 AM, and offers data benefits up to 1 GB. A subscriber availing the night pack can save videos overnight through YouTube Smart Offline integration.
The night packs have an inbuilt feature to prevent any bill shock to the customers. While the downloading or browsing will continue uninterrupted even after the allocated free quota of data is exhausted, the user will be charged maximum of Rs 5 per day at a pulse rate of 2 paisa/20 Kb of data. After this the user can access unlimited data till 7 AM in the morning.
Currently around 24% of Telenor India subscribers use data services on their mobile devices and the company expect this to grow to over 50% by 2017.
According to data published by Telecom Regulatory Authority of India, the Internet penetration in the country is around 26% and there were 312 million wireless data users. Industry estimates indicate that Indian internet traffic is set to rise more than four-fold by 2020 at a compounded annual growth rate of 34% from 2015. The massive growth is expected to be driven by more than 600 million new internet users and combination of factors including increasing mobile access, Wi-Fi expansion and demand for video services.
