Keeping in view of the fact of upcomig Reliance Jio at very attractive tariffs, Airtel has reduced the data tariffs on some of its pre-paid data recharge packs. With this latest announcement, Airtel has increasesd data benefits on pre-paid packs by up to 67%. This has been done to take on Reliance Jio which is expected to be launched on 15th August and to boost data consumption amongst existing users by offering more value. Airtel has also added data benfits on economical Sachet Packs with shorter duration of validity, to bring first time users online.
Under the revised data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data vs 3 GB earlier, an increase of 67%. Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.
Details of new packs vis-a-vis earlier packs:
| Pack Type | MRP (Rs) | Current Data Benefit | New Data Benefit | Validity | % Increase |
| 4G/3G | 455 | 2 GB | 3 GB | 28 days | 50% |
| 4G/3G | 655 | 3 GB | 5GB | 28 days | 67% |
| 4G/3G | 755 | 4 GB | 6GB | 28 days | 50% |
| 4G/3G | 855 | 5 GB | 7 GB | 28 days | 40% |
| 4G/3G | 989 | 6.5 GB | 10 GB | 28 days | 54% |
In the case of Sachet Packs, the Rs 25 2G pack will now offer 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% more data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB.
Details of new Sachet Packs:
| Pack Type | MRP (Rs) | Current Data Benefit | New Data Benefit | Validity | % Increase |
| 4G/3G | 5 | 15 MB | 20 MB | 1 day | 32% |
| 4G/3G | 23 | 70 MB | 90 MB | 3 days | 29% |
| 4G/3G | 53 | 160 MB | 200 MB | 5 days | 25% |
| 4G/3G | 145 | 440 MB | 580 MB | 14 days | 32% |
| 2G | 5 | 20 MB | 30 MB | 1 day | 48% |
| 2G | 25 | 100 MB | 145 MB | 3 days | 45% |
