HomePhonesWhy OnePlus Despite Being High-End Featured Phones Are Priced So Low?

Why OnePlus Despite Being High-End Featured Phones Are Priced So Low?

Have you ever thought that Chinese start-up which started its journey with OnePlus One with top of the range hardware has stormed the smartphone space across the globe including India. After OnePlus One, the company introduced OnePlus 2, which also got a good response. Probably, they could not sell much OnePlus X to their expectations and the verdict on this phone is still divided. But that is not the question here.


Now, their recently introduced rich features-packed OnePlus 3 is making waves wherever it has been launched. In India, it is available at Rs. 27,999. With its top of the range and unique features, any high-end smartphone of reputed brands would be in the range of Rs. 50,000 upwards but not in the case of OnePlus 3. Now, you will say how this is possible. The logic given by OnePlus is very simple and reasonable too.


Unlike other reputed brands, OnePlus does not spend money on advertising for promoting their products. On the contrary, the company pushes its products via social media and believe in publicity via words of mouth. They believe that if a product is good then it will sell and if not then even heavy advertising cannot push it for long. The company also saves the money by selling online and avoiding channles of distribution and retail. Instead of paying the margins to distributors and retailers the money saved is passed to the consumers directly. On the contrary, the reputed brands incur heavy expenses on these channesl and advertising which add to the cost of their device and the consumer has to pay for this.

The Oneplus 3 is stae-of-the art smartphone with elegant, sleek design and made of very high quality metal with features such as 5.5 inch AMOLED display (resolution of 1080 x 1920 pixels at 401 ppi pixel density) with Corning Gorilla Glass 4 protection. It is packed with Qualcomm MSM8996 Snapdragon 820 processor combined with GPU Adreno 530. It comes with massive 6GB RAM and 64GB of internal storage.

(Read Review of OnePlus 3 at http://www.techvorm.com/oneplus-3-review-dashing-phone-buy-rs-28000/)

This latest phone comes with 16MP rear camera with f/1.8 aperture, Optical Image stabilisation and Electronic Image Stabilization, laser autofocus and LED flash. It also houses an 8 MP front snapper with f/2.0 aperture. This phone is packed with 3000mAh battery which offers faster charging with help of the unique Dash Charge technology and Fingerprint scanner which is very fast.

Obviously, you would think that the reputed brands are making so much money on their flasgship products because of high prices but on the contrary they are forced to keep the prices high to meet various costs besides product costs. This is the main reason why OnePlus 3 or any other OnePlus devices are priced so low.


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