Western Digital known for quality storage products continues to strengthen initiatives for its channel partners in India to help them expand their operations and fortify their success. The company sells range of products across consumer, commercial and enterprise segments in the country. To increse its sale, the company has introduced exciting new rewards programs for its channel partners across all the industry segments that it operates. The rewards initiatives and programs are uniquely designed for each set of channel partners to help them grow, maximize profitability, and, most importantly, delight their customers as stated by the company.
Details of newly launched rewards programs:
SanDisk League of Heroes (SLH): SLH is created for recognizing and rewarding the best performing channel partners in the consumer segment. It will run for the whole year (2020). Each quarter represents a mission consisting of a number of stars that can earn the partners attractive rewards. The SLH program consists of rewards, booster rewards, and medallions that can earn exciting prizes.
Western Digital Elite Partner Promo: This program is for enterprise SIs and VARs who provide complete storage solutions to the customers. It is an annualized rewards program with quarterly rewards based on performance for the channel partners who sell Western Digital Ultrastar HDDs, SSDs and storage platforms and server portfolio that includes JBOD, JBOFs, Ultrastar Serv24-A, and Ultrastar Serv60+8.
myWD Partner Program: engages with partners within the IT and surveillance channel. Under this campaign, 6000 partners participate under a timebound, two-way communication based rewards platform and get trained on select, WD-branded products.
Besides above, myWD Connect Program rides on the WhatsApp for business platform and engages with 5000+ partners weekly, cascading benefits of WD branded devices. TechTalk app is focused on 1300+ SanDisk brand partners, keeping them updated on new offerings under SanDisk branded products. In addition, Western Digital has released effective sales tools for channel partners to engage with their customers in the form of video based sales aides and the WD Purple Capacity Estimator app.
Speaking about the channel initiatives, Mr. Jaganathan Chelliah, Director, Marketing, Western Digital India said, “We run one of the strongest and most successful partner programs in the channel today. The key to this is our clarity and a sharp focus on a two-way partnership, and on our mutual success. We continue to reinvent the way that we work with our partners, and it is exciting to see that our efforts are paying off, across our channel partner spectrum.” He further added, “I can confidently say that our channel training and education programs are unparalleled. We are among a handful of organizations that impart training and education through comprehensive tech-based platforms such as our TechTalk, which is an app-based training module for mobile retailers to ensure that they are updated with the latest products and technology to cater to their customers. We are committed to our partners’ growth and success in today’s volatile and dynamic environment.”
